Nathalie Nahai

Nathalie Nahai is a best-selling author, lecturer, and artist whose work sits at the intersection of human behaviour, technology, and ethics. Described as “a rare polymath with deep expertise in tech and psychology,” she brings a multidisciplinary lens to understanding how people think, decide, and act in increasingly complex digital environments.

With an early career spanning psychology and web design, Nathalie set out to develop a rigorous framework for understanding online behaviour and persuasion. This work culminated in the international best-selling book Webs of Influence: The Psychology of Online Persuasion (Pearson), which has become a foundational text for leaders navigating persuasive technology, customer experience, and digital ethics.

Nathalie is a sought-after speaker and advisor on ethics and human behaviour, agency and AI, persuasive technology, brand resilience, and behavioural psychology. She is also the host of In Conversation and Guardian podcasts, where she explores ideas shaping culture, creativity, and the future of society.

Alongside her advisory and thought leadership work, Nathalie runs the Flourishing Futures Salon – intimate, curated gatherings that bring together small groups of strangers over locally sourced food and wine to explore questions of meaning, beauty, and how we might flourish in challenging times.